Press Release: Tootsie Roll
Press Release excerpt:
New DOTS Flavors Harness the Power of Sour
Contact: XXXX Tootsie Roll Industries, Inc. 7401 S. Cicero Ave. Chicago, IL 60629 (773) 838-3400
Chicago, IL – Experience a sour twist on gumdrops with new DOTS Sour Slices! Available in three exciting new flavors – watermelon, peach and grapefruit – each piece of candy is coated with tangy sour crystals for maximum mouth-watering impact. The candies are also two-toned to look just like the fruit. These DOTS will tantalize your tongue!
DOTS Sour Slices take advantage of outstanding demand in the sour candy category that saw double digit growth for the top five brands in 2009. This product is packaged in large, brightly-colored 7-oz. theater boxes that draw attention to the enticing new flavors and will appeal to the highly desirable kids/tweens/young adults market.
A boldly designed 72-count shipper display brings DOTS Sour Slices out of the candy aisle and in front of consumers to boost impulse sales. The shipper (measuring 18.75” x 15.25” x 51”, item #85099) contains 24 boxes of each flavor and encourages candy lovers to “try ‘em all!”
For consumer confidence, DOTS Sour Slices are clearly labeled as kosher and nut-, egg- and gluten-free. Watermelon DOTS Sour Slices (Item #85015), Peach DOTS Sour Slices (Item #85016) and Grapefruit DOTS Sour Slices (Item #85017) come with a suggested individual retail price of $X.
Harness the power of sour. Contact your local Tootsie Roll sales representative to place your order today!
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