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Copywriting Tips & Tools Blog
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xiaming / Foter / CC BY-NC-SAThere’s an old saying in Italian: traduttore, traditore, or “translator, traitor.” It means that no matter how good a translator might be, something always gets lost in the translation. Certain linguistic nuances simply can’t always be...
Yesterday I read a corporate vision statement that stated the organization’s goal is to “exceed expectation.” No joke. I’ve written in the past about the need for clarity in marketing communications. And yet I’m continually astounded by the ability of people to fool...
Domino's Pizza: 30 minutes or lessmiskan / Foter.com / CC BY-NC Imagine this: It’s pizza night with the kids. Everyone’s hungry and ready to eat NOW. Without even thinking, you dial the number for Domino’s. Why? Because you know you’ll get your pizza in 30 minutes or...
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