Kuno Creative

Kuno Creative

 

[eBook Excerpt:]

The healthcare industry has a brand recognition problem.

According to a recent study of the leading brands worldwide, only one healthcare-specific brand lands in the top 100: Johnson & Johnson, at number 81.¹ The top three? Not surprisingly, Apple, Google and Coca-Cola, each with brand equity worth north of $75 million.

So why are healthcare brands so unknown?

And how do healthcare marketers fill this gap?

 


 

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Posted on

February 12, 2015