Just Add Ice Orchids / Kuno Creative

Just Add Ice Orchids / Kuno Creative


[eBook Excerpt:]

How will you compensate for an unsteady retail environment?

The answer may come from a surprising product option.

When determining the right inventory mix, today’s challenging retail environment leaves no margin for error.

  • The National Retail Federation (NRF) predicts .8% less growth in 2013 than in 2012.
  • Matthew Shay, NRF President and CEO, says retailers will have to compensate by “managing inventories and focusing on providing value for their shoppers.”

One of the strongest options for retail renewal? The floral department.

Smart retailers are redefining the floral department, making it a true destination and focal point of freshness for the whole store. But while many stores choose six-inch plants such as potted mums or begonias as a way to expand on traditional cut flowers, there’s a better choice that can do more for your stores.

Just Add Ice Orchids® are gorgeous, cost-effective blooming plants that maximize revenue, minimize costs AND provide the shopping experience your customers crave.


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Posted on

December 4, 2014