[Executive Bio Excerpt:]



Daniel Hoffend, Jr.

Through Dan’s guidance and vision, FreemanXP is pushing boundaries and cultivating breakthrough new approaches to help our clients on a global scale.

As President of the fastest-growing division of Freeman, Dan is creating a bold, fresh culture at FreemanXP – one that leverages technology, expertise, access and business acumen to uncover unique insights into the audiences, industries and marketplaces of our clients. By connecting these perspectives into a cohesive strategy, FreemanXP is driving superior face-to-face marketing experiences that grow our clients’ brands and businesses like never before.

Events have always been in Dan’s blood. He started his career with the family business, Hoffend Xposition, where he rose through the ranks to become President of the business, leading the company’s strategic expansions into Chicago and Las Vegas and ultimately producing the largest trade show in the U.S. After selling the company to Freeman and joining our management in 2001, Dan has helped some of the world’s most recognized brands drive results through effective programs, including 3M, Anheuser-Busch, Disney, LG, Microsoft, Qualcomm, Sanofi and McDonald’s.

“Success requires more than just insights. Success requires applying those insights with maximum impact … and this is where FreemanXP excels.”


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Posted on

August 14, 2014