business man on computer © by kylemac

“A CEO needs to locate information on a competitor, business partner, a customer trend, or a news development. What does he or she do?”

That’s the question Forbes Insights and Google recently asked 354 top executives at large U.S. companies (sales greater than $1 billion).  The result of their research, the 23-page report “Rise of the Digital C-Suite,” shows that the Internet has become the chief source of business information for U.S. executives. What does this mean for your company?

The report outlines two key findings you need to know:

 

1.       The Internet is the top resource for information for CEOs

Forbes ranked the following sources of information that U.S. senior-level executives found valuable:

Source
% said source was valuable
Internet
74%
At-work contacts
51%
Other contacts
43%
Trade publications
37%
Personal networks
36%
Consultants
27%
Newspapers
25%
TV
24%
Conferences/trade shows
19%
Magazines (print)
19%
Radio
14%

An astonishing 74% of CEOs find the Internet to be a very valuable source of business intelligence – ranking well ahead of personal networks, trade publications, and print media such as newspapers and magazines.

Would a CEO consider your website to be a valuable resource?

 

2.        Execs turn to search engines first for their information

Forbes asked these executives which sources of information they found valuable:

 

Source
 
% said was very valuable
General search engine
63%
Advice from colleagues
40%
Subscription search engine
34%
Advice from personal network
29%
Advice from consultants/analysts
22%
Advice from online communities
22%

 

It turns out the top-level executives are just like the rest of us; when they want to find something online, they turn to Google, Yahoo, or Bing. But as Forbes explains, “What does stand out, however, is the value executives place on search and how deeply it has become ingrained in day-to-day corporate activities.

Can executives easily find your website on the major search engines?

 

Other points to know:

·         Six out of ten executives conduct more than six Internet searches each day

·         86% occasionally or frequently click on linked words within Web articles and content

·         58% click on paid listings in search engine results

·         53% click on website banner ads

·         37% click on pop-up or other interruptive ads from websites

What methods are you using to bring CEOs to your website?

Will these executives consider your website to be a valuable source of business intelligence?

Or will they go to your competition?