5 Words That Don’t Belong in Marketing

Yesterday I read a corporate vision statement that stated the organization’s goal is to “exceed expectation.” No joke. I’ve written in the past about the need for clarity in marketing communications. And yet I’m continually astounded by the ability of people to fool...

Do Details Sell?

Lately in the car I’ve been listening to country music. Don’t ask me why; perhaps because it drives my young teenage daughters nuts. I have to admit, some of the songs get a little silly. There’s All My Exes Live in Texas. The somewhat icky  Her Teeth Were Stained but...

How to Thank Your Clients Memorably

Ahhh, the holidays are here. Is it just me, or are all of you having trouble focusing on your work, too? I’d much rather be out shopping.   But honestly, besides spending money, I love another holiday tradition as well – getting all those cards in the mail. There’s...

Banish the Blank Computer Screen Blues!

I hate blank computer screens. Every time I start a new project, I get nervous. The negative buzz in my head takes over for a minute: what to say? where to start? I sit, waiting for inspiration to strike. It’s at these times I’m often overcome with an immediate urge...

The Right Way to Write to Your Clients

When you write to your clients – whether it’s a fancy monthly newsletter or a simple quick email – do you talk at them, or do you have a conversation with them? The single most effective copywriting secret, that will guarantee that your letters and marketing materials...