Does Your Website Follow this WRONG Advice?

Redesigning your website can be a lot like becoming a parent; everyone is eager to share their advice with you – whether it’s good or bad. And unless you’re extremely experienced in the online marketing industry, it can be hard to tell which is which. One piece of...

5 Easy Ways to Make Your Site Skim-able

Is your website set up for skimmers as well as readers? People come to a website looking for something in particular. Rather than read every word on the site, they’ll skim through the pages until they find what interests them – and then they’ll read. So the trick to...

What Goals Do Your Website Visitors Have?

It’s January, and you’re probably awash with advice on how to set goals for your business in the new year.  I’d like you to switch things around. I’d like you to think about the goals your website visitors have. People come to your website for a reason. They have a...

How to Reassess Your Website Strategy

It’s August now, the kids are off to summer camp, and business has slowed down a little. Phew! I’m taking this opportunity to do some navel-gazing – specifically, to analyze my website. Over the past 12 months, writing website copy has taken over a big chunk of my...

Forbes Says CEOs Are Looking for Your Website

“A CEO needs to locate information on a competitor, business partner, a customer trend, or a news development. What does he or she do?” That’s the question Forbes Insights and Google recently asked 354 top executives at large U.S. companies (sales greater than $1...