Why Less Is More in SEO – and in Services and Products Pages, Too
Last week, I was talking with a client about SEO strategy, and she asked me a simple question: “Why should we focus on just a few keywords? Why don’t we target hundreds of keywords?” A web site can target as many keywords as you can add content for. But each individual web page should focus on no more than 2-3 keywords – and ideally, only 1-2 keywords. Too many keywords on a web page confuses Google. Tightly focused web pages see better results. Let’s explore this in more detail. How Google sees your website A search engine is a computer program that trolls...
read moreSEO 101: Keywords and Interior Decorating
When you walk into a room – whether it’s a comfy family room or a bustling kitchen – you look around. You sense the atmosphere. You expect to see certain things, and you begin to understand where you are. Using keywords is a lot like decorating a room. There’s a place for everything, and everything in its place. Keywords are the foundation for every search engine strategy. Search engines (like Google) use keywords to understand your site. Imagine your web page is a room and Google is entering your room for the first time. What will Google notice first? What stands out the...
read moreHow Does Google Work?
A top listing on Google – many businesses crave it…but few achieve it. If this is a goal for you, then it’s important to understand how Google works before you can figure out the right search engine strategy for you. Here’s a quick explanation of Google’s technology and how you can use this knowledge to your advantage. Google’s Approach In order to stay on top of everything published in the World Wide Web, Google uses highly complex equations in, paradoxically, what comes down to a very simple approach. This approach is made up of three key parts: Googlebot, which finds and...
read more4 Quick Steps to Local SEO
Localized search engine optimization can be tricky, especially if you operate in multiple cities. Let’s say you’re a painter with an office physically located in Plainfield, but you can easily work anywhere in a 10- to 20-mile radius. You want your website to attract people looking not only for Plainfield painters, but also for Naperville, Aurora, Bolingbrook, Darien, Woodridge, Lombard, and Joliet painters, to name just a few cities. What’s the easiest way to do that? 1. Claim your local business listings with search engines and online directories This has nothing to do...
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