Free Keyword Research Tools

In August 2013, Google officially shut down their External Keyword Tool. This free keyword research tool was one of Google’s oldest and most useful tools for search engine optimization (SEO) – so many people in the industry gasped at the news. Fortunately, there’s no...

SEO 101: Keywords and Interior Decorating

When you walk into a room – whether it’s a comfy family room or a bustling kitchen – you look around.  You sense the atmosphere.  You expect to see certain things, and you begin to understand where you are. Using keywords is a lot like decorating a room.  There’s a...

How Does Google Work?

A top listing on Google – many businesses crave it…but few achieve it. If this is a goal for you, then it’s important to understand how Google works before you can figure out the right search engine strategy for you. Here’s a quick explanation of Google’s technology...

4 Quick Steps to Local SEO

Localized search engine optimization can be tricky, especially if you operate in multiple cities.  Let’s say you’re a painter with an office physically located in Plainfield, but you can easily work anywhere in a 10- to 20-mile radius.  You want your website to...