4 Super Simple Steps to Optimize Your Press Release
Wondering how to optimize your press release? It couldn’t be easier. Wondering why you need to optimize your press release? If you’re planning on using an online distribution service like PRWeb.com (my personal favorite, for being cost-effective and generating good results for my clients), you’ll want to get the most bang for your buck and make sure that people can actually find your press release. Here’s an overview of how the process works: You upload your optimized press release to the service website. Be sure to include a link to your website when it...
read moreHow to Write a Press Release that Gets Noticed
Everyone loves free publicity. And if you know how to write a press release effectively, it could be just the ticket. The press release is the first step toward getting your company name printed in newspapers, trade magazines or online industry websites. But well-written press releases follow a particular set of journalistic rules. Here is my simple system, so that you too will know how to write a press release like the pros. Define Your Angle Why will anyone take the time to read this press release? You have to have a news-worthy angle. Company news – things like a move, a new...
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