The Power of One

  Knowing how to focus your ideas is the #1 obstacle to communicating effectively. But I’ve got a tool that will help immensely. It’s called the “Power of One.” If you’re a copywriter, you’ve probably heard of it – and hopefully you use it daily. If you’re a...

Are You Sure About Your USP?

In your marketing, how do you know how to position your company? Maybe you focus on your deep expertise. Or maybe you focus on your outstanding customer service. But how do you know these point are your company’s biggest selling points? Do they really make your...