How Do You Create a Brand Story?

Domino’s Pizza: 30 minutes or lessmiskan / Foter.com / CC BY-NC Imagine this: It’s pizza night with the kids. Everyone’s hungry and ready to eat NOW. Without even thinking, you dial the number for Domino’s. Why? Because you know you’ll get your pizza in 30...

Write Better Headlines Easily

Are you anxious to see the newspaper headlines tomorrow morning? Wednesday’s papers will have the hottest political headlines since the Chicago Tribune declared “Dewey Beats Truman” in 1948. I’ll bet record numbers of papers are sold. Compelling headlines are critical...

Write a Better Bio in Ten Minutes

Apparently it’s true; people don’t like to toot their own horns. I’m amazed that people would rather pay me to write their executive bios than do it themselves. Seriously, bios are supposed to be short, and you know the subject matter – yourself – intimately. It...