The Easy Way to Nurture Your Leads

It’s been a busy day today.  I have to admit, it was hard for me to make time for this article.  However, this newsletter is one of my most important marketing tools. I know, as a marketer, it’s critical for me to nurture the leads I get.  These leads may...

Latest Email Marketing Trends

I love knowing what other marketers are doing.  Why reinvent the wheel, right?  Email marketing, in particular, always seems a little murky to me, so I try to stay on top of what’s going on in the market.  On its surface, the concept of email marketing is simple –...

Give Your Newsletter More Focus

Do you have a newsletter?  If you don’t, you should.  I can’t think of any industry, any company, that wouldn’t see some measure of increased lead generation and customer retention with a well-written newsletter.  The trouble is, there’s a lot...