How to Ask for Killer Customer Testimonials
Most customer testimonials are a waste of space. It’s not that I don’t like testimonials. It’s just that your testimonials probably aren’t very good. Oh sure, most testimonials virtually glow with all kinds of praise about a product or service. But that’s precisely the problem. We expect you to have glowing testimonials. So most of us (read: most of your customers) don’t pay all that much attention to them. We’re skeptics at heart, and we can smell BS a mile away. So most of your customers automatically discount any testimonial you might use, because your testimonials are too...
read moreUse Case Studies to Prove Your Expertise
Challenge: Anyone can say they’re an expert. So how do you make your claim believable? This was DK Innovative’s concern. They partnered with us recently to build a new website, and our top priority was to make sure their clients understood – and believed – the breadth of their expertise. Their clients, pharmaceutical marketing teams, are often stretched thin for time and resources. DK Innovative helps them fill those gaps, with over 20 years of pharmaceutical marketing experience. The problem is that sentence sounds like a lot of marketing hooey. Our client needed to do more than...
read moreInterview Tips for Knock-Out Case Studies
When I was a newbie writer, one thing always terrified me. Interviews. Just the thought of interviewing someone made me sweat. I look back now and laugh, but seriously – I used to get my stomach in such knots. Luckily, I’ve learned some tricks of the trade since then. But why should you care? Two words: case studies. A case study is essentially an interview with a happy client. And as you know, case studies boost your credibility, answer your prospect’s questions, eliminate your prospect’s fears, and knock out your competition – all in 400-800 carefully...
read moreHow to Create Customer Success Stories That Sell
A good testimonial is priceless. With a handful sentences, you can establish credibility and authenticity, let prospects visualize the results you can generate for them, and improve the likelihood that they will buy from you. But did you know you can turbo-charge that testimonial to get even better results? Turn it into a customer success story – also known as a case study. What is a case study? Case studies are longer, more detailed testimonials; they’re typically 750 to 1,000 words long – about one to two printed pages, or three to four screens on a webpage. In a nutshell,...
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