Why Ask “Why” for Your Brochure

I’m officially old. I’ve been wearing reading glasses for about a year, but I just got the bad news from my eye doctor: I now need bifocals. /Sigh/ So that’s how I ended up reading a brochure about anti-reflective lenses. I was at the eye clinic and I had just picked...

How to Write a Brochure in 3 Easy Steps

An IT firm wanted to know how to write a brochure.  They had even come up with some preliminary text: ABC Company is a professional IT consulting firm specializing in strategic information technology services that help you drive business results. Our principals are...